◆Exhibition Background:
With the continuous advancement of the national fitness strategy, outdoor sports such as camping, hiking, mountain crossing, water exploration, and off-road racing have become popular among the public, driving the rapid rise of the outdoor emergency rescue and safety protection industry. As the frequency of public outdoor trips increases, safety accidents such as getting lost in the wild, falls, flash floods, and hypothermia are increasing year by year. Public safety awareness is continuously awakening. Coupled with the government strengthening the governance of wild risks and the growing strength of social rescue forces, the industrial chain composed of outdoor safety equipment, emergency technology, and rescue services is ushering in a new development cycle.
From the perspective of the current industry status, market demand presents a pattern of multi-level growth. On the consumer side, ordinary outdoor enthusiasts are gradually abandoning the extensive travel mode of "light equipment, heavy experience." The sales of essential products such as helmets, rope systems, portable first aid kits, satellite communication terminals, and personal positioning devices are steadily rising. On the industrial side, B-end procurement by outdoor event operation agencies, camps and scenic spots, surveying and mapping exploration, civilian rescue teams, and forestry patrols continues to expand, forming a diversified market of mass consumption, professional institutions, and'government-enterprise procurement. Domestically, an integrated business format covering equipment manufacturing, safety training, emergency drills, and search and rescue services has initially taken shape, and outdoor protective clothing, basic rescue tools, and vehicle emergency kits have achieved large-scale production.
However, the shortcomings in industry development are also prominent. First, there is insufficient localization of high-end products. Core equipment such as high-strength ropes, professional water dry rescue suits, thermal imaging search and rescue equipment, and special protective fabrics still relies heavily on overseas brands. Domestic products are generally concentrated in the mid-to-low-end tracks, and there are gaps in lightweight and extreme environment adaptability technologies. Second, market homogenization competition is serious. A large number of manufacturers focus on general products such as simple first aid kits and basic protective gear, lacking customized solutions for segmented scenarios such as mountains, rapids, plateaus, and dense forests. Third, industry standards are not yet sound. There is a lack of unified constraints on personal outdoor protective equipment, testing norms for rescue equipment, leader safety qualifications, and operation guidelines for civilian rescue teams. Low-end and inferior equipment flows into the market, burying safety hazards. Fourth, there is an imbalance between supply and demand. Domestic civilian rescue teams generally face problems of insufficient equipment, shortage of funds, and imperfect professional training systems; most outdoor camps and wild travel routes lack emergency shelters, warning facilities, and rescue linkage mechanisms. At the same time, some outdoor sports participants have weak risk awareness and blindly enter undeveloped areas, continuously exacerbating the burden on public rescue resources.
Looking to the future, the industry will enter a stage of standardized, technological, and scenario-based upgrading. First, import substitution will accelerate, new materials and lightweight processes will be widely applied, local enterprises will increase R&D in functional fabrics and intelligent search and rescue hardware, gradually narrowing the technology gap with international brands, and the supply of cost-effective professional equipment will continue to increase. Second, intelligence will become a core growth point. Beidou satellite terminals, infrared search and rescue drones, vital signs monitoring wearable devices, portable meteorological warning instruments, and small search and rescue robots will be deployed on a large scale, building an air-ground integrated outdoor emergency support system. Third, the market will be further segmented. Products will form professional product lines according to different scenarios such as hiking and mountaineering, water rescue, forest fire prevention, plateau exploration, event support, and civilian rescue teams; supporting service formats such as safety training, risk assessment, emergency drills, and outdoor rescue insurance will continue to grow, shifting from simply selling equipment to providing overall safety solutions. Fourth, supervision and industry self-discipline will continue to improve. Various regions are implementing paid compensation mechanisms for outdoor distress, the construction of safety facilities at outdoor destinations is accelerating, mandatory safety configuration norms for camps and hiking routes are gradually being implemented, and the concepts of civilized outdoor activities and scientific self-rescue are continuously being popularized.
In the long run, the outdoor sports emergency rescue and safety protection track possesses both people's livelihood value and industrial potential. With the upgrading of mass safety needs, continuous policy guidance, and empowerment by technological innovation, the industry will continue to expand and grow into an indispensable core sector of the outdoor economy, building a solid life safety barrier for the vast number of outdoor participants.The 2027 China (Shenzhen) International Outdoor Emergency Rescue and Safety Protection Exhibition will be grandly held at the Shenzhen Convention and Exhibition Center from March 12 to 14, 2027. The exhibition is expected to reach an area of 50,000 square meters and will gather 700 brand enterprises from around the world and dozens of international exhibition groups to participate. It covers relevant enterprises in the industry worldwide. The organizer possesses a professional operation team and massive data resources. Relying on recognition and praise within and outside the industry, the conference will more comprehensively integrate advantageous resources, extend the entire industrial chain, and is committed to providing a high-quality one-stop communication and trade platform for manufacturers, distributors, agents, purchasers, and end customers, boosting the rapid development of China's outdoor emergency rescue and safety protection industry.
◆Exhibition Influence：
Exhibition Area: 50,000+
Number of Exhibitors: 700+
Number of Professional Visitors: 90,000+
About 80% of visitors are involved in purchasing or related activities
About 70 professional buyer delegations will visit
Over 100+ business matching activities carefully organized by the organizer
◆Schedule：
Registration & Setup: March10 – 11, 2027
Opening Ceremony: March12, 2027 (9:00 – 9:30)
◆Exhibition Scope:
I. Outdoor Emergency Rescue Equipment:
►Mountain/ Wild search and rescue equipment, life detectors, thermal imaging search and rescue equipment, rope rescue systems, safety harnesses, rappelling equipment, pulley blocks, rock climbing rescue equipment, dismantling tool sets, outdoor jacks, portable spreaders, emergency stretchers, water floating stretchers, throw bags, rescue ropes, mountaineering protection equipment, ice rescue equipment, jungle clearing tools, portable hydraulic dismantling kits.
II. Outdoor Personal Safety Protection Equipment:
►Outdoor rescue protective suits, flame retardant/ wear-resistant waterproof combat suits, high-visibility warning clothing, rescue helmets, goggles, impact-resistant face shields, anti-slip and anti-puncture rescue boots, cut-resistant gloves, high-altitude fall protection systems, respiratory protection equipment, portable anti-toxic and anti-dust masks, cooling ice vests, polar cold protection equipment, insect protection, wild anti-snake equipment.
III. Outdoor Emergency Communication, Navigation, and Intelligent Warning:
►Beidou/ GPS satellite positioning terminals, individual walkie-talkies, shortwave communication radio stations, outdoor satellite phones, emergency signal transmitters, personnel emergency positioning and alarm devices, drone outdoor reconnaissance and inspection equipment, infrared night vision devices, emergency lighting, strong light search and rescue lights, portable solar power supply systems, meteorological monitoring and warning equipment, simple geological disaster monitoring instruments, outdoor emergency broadcasting.
IV. Water Outdoor Rescue Equipment:
►Assault boats, rubber boats, amphibious rescue equipment, dry and wet water rescue suits, buoyancy life jackets, rescue floats, intelligent remote-controlled lifebuoys, underwater sonar detection equipment, diving equipment, torrent rescue kits, water throwing lifebuoys, flood control and drainage portable pumps, water night search and rescue lights.
V. Wild First Aid, Medical Emergency Support:
►Outdoor AED automated external defibrillators, portable first aid kits, hemostatic systems, wild trauma treatment supplies, anti-shock equipment, vacuum splints, disinfection and epidemic prevention materials, outdoor mobile medical stretchers, plateau anti-hypoxia supplies, emergency water purification equipment, wild hygiene and disinfection supplies, outdoor mobile medical tents.
VI. Outdoor Disaster Prevention and Mitigation and Emergency Logistics Supplies:
►Portable emergency tents, emergency sleeping bags, moisture-proof pads, wild heating equipment, emergency cookware, long-lasting emergency food, emergency water storage containers, fire and flame retardant equipment, forest portable fire extinguishing tools, emergency identification and warning systems, escape masks, smoke signal devices, reflective warning equipment, vehicle-mounted outdoor emergency kits.
VII. Special Outdoor Transport and Mobile Equipment:
►All-terrain rescue vehicles, mountain off-road transport equipment, portable emergency trailers, drone material delivery systems, small manned aircraft, outdoor vehicle-mounted emergency modification kits, emergency motorcycles, wild material transport equipment.
VIII. Outdoor Safety Training, Event Support, and Comprehensive Services:
►Outdoor emergency training systems, VR disaster simulation experience equipment, wild safety courses, outdoor event emergency support plans, standardized equipment plans for rescue teams, camp safety construction, risk assessment agencies, emergency drill technical support, industry associations, media platforms.
