Exhibition Theme: Symbiosis with the Wild · Humans and Pets Together
◆ Exhibition Background:
Accompanying the continuous heating up of the "Pet Economy" and the popularization of outdoor leisure culture, the outdoor ecosystem sector of "Humans and Pets Together" has risen rapidly, becoming an emerging growth point for the intersection of the pet industry, cultural tourism, and the camping industry. Currently, the total number of dogs and cats in urban areas in China exceeds 126 million, and the number of pet-owning households has surpassed 100 million. Over 70% of pet owners regard their pets as family members and have a strong willingness to travel with them, leading to the continuous release of consumer demand for human-pet outdoor activities. From the perspective of the industry status quo, market demand has already exploded first, but industrial supply is still in the primary stage of development. On the consumption side, young people no longer plan camping, hiking, or short trips separately; they prioritize whether the venue allows pets, driving a sustained increase in sales of products such as outdoor pet leashes, in-car safety equipment, outdoor nests and mats, portable tableware, and sun-proof and waterproof clothing. Pet-friendly campsites, pet-friendly homestays, human-pet outdoor competitions, and pet-themed outdoor activities are constantly increasing. A large amount of human-pet outdoor content on social platforms continues to ferment, cultivating user consumption habits. At the same time, traditional outdoor brands and pet supplies companies are crossing boundaries to layout their businesses, with products gradually upgrading from aesthetic decoration to lightweight, functional, and scenario-specific specialization.
However, the pain points of industry development are also prominent. On one hand, pet-friendly supporting facilities in public scenes are severely insufficient. Most scenic spots, parks, and transportation places implement restrictive management on pets, making compliant and convenient pet-travel scenarios scarce. On the other hand, the fragmentation of the industrial chain is obvious, and there is a lack of effective linkage between the upstream and downstream. The homogenization of pet outdoor equipment is serious, and the supply of high-end functional products is insufficient; campsites and homestays generally lack standardized operation schemes, and systems for disinfection, risk prevention and control, and human-pet zoning are imperfect. In addition, uneven awareness of civilized pet ownership, as well as issues such as pet disputes and hygiene hazards, restrict more business entities from opening pet-friendly services. The industry lacks unified standards, and product specifications, venue operations, and travel service norms have not yet been fully popularized. Looking to the future, the human-pet outdoor ecosystem will enter a new period of standardized, scenario-based, and integrated development. Traveling with pets is a blue ocean; how to balance the interests of all parties and avoid "favoring one side"? The industry believes that the answer lies in building a support system featuring multi-party collaboration, clear rules, attention to detail, and shared responsibility, with continuous optimization and upgrades in supporting services and standardized management.
Overall, the "Humans and Pets Together" outdoor track possesses broad growth space and is currently in a critical cycle of transitioning from an internet phenomenon to a mature industry. With the continuous improvement of scenario supply, the continuous improvement of industry standards, and the deep integration of upstream and downstream resources, the human-pet outdoor ecosystem is expected to grow into a billion-level integrated market, opening up a new growth curve for the pet economy and outdoor cultural tourism. To promote the healthy development of China's "Humans and Pets Together" outdoor ecosystem industry, the 2027 China (Shenzhen) International "Humans and Pets Together" Outdoor Ecosystem Exhibition will be grandly held at the Shenzhen Convention and Exhibition Center from March 12 to 14, 2027. The exhibition is expected to cover an area of 30,000 square meters and will gather 500 brand enterprises and dozens of foreign exhibition groups from around the world. It covers relevant enterprises in the industry worldwide. The organizer possesses a professional operation team and massive data resources. Relying on recognition and praise within and outside the industry, the conference will more comprehensively integrate advantageous resources, extend the entire industrial chain, and is committed to providing a high-quality one-stop communication and trade platform for manufacturers, distributors, agents, purchasers, and end customers, boosting the rapid development of China's "Humans and Pets Together" outdoor ecosystem industry.
◆ Exhibition Influence:
Exhibition Area: 40,000+
Number of Exhibitors: 600+
Number of Professional Visitors: 90,000+
About 80% of visitors are involved in purchasing or related activities
About 70 professional buyer delegations will visit
Over 100+ business matching activities carefully organized by the organizer
◆ Schedule:
Registration & Setup: March 10-11, 2027
Opening Ceremony: March 12, 2027 (9:00-9:30)
Exhibition: March 12-14, 2027
Dismantling: Afternoon of March 14, 2027
◆ Exhibition Scope:
1. Human-Pet Outdoor Travel Gear: Pet leashes, harnesses, outdoor reflective clothing, pet windbreakers, waterproof paw covers, sun-proof clothing; pet strollers, car pet crates, safety car mats, portable pet backpacks, aviation travel bags; outdoor portable water dispensers, folding food bowls, poop picking gear, outdoor anti-lost smart collars, positioning devices, night warning equipment.
2. Human-Pet Camping/Outdoor Habitat Supplies: Pet outdoor tents, sunshade nests and mats, moisture-proof mats, cots, waterproof outdoor sleeping mats, foldable pet houses; human-pet shared camping tables and chairs, picnic mats, lightweight camping gear, courtyard pet leisure furniture, outdoor pet fences.
3. Outdoor Pet Food/Nutrition & Cleaning Care: Outdoor portable pet staple food, freeze-dried, air-dried snacks, energy supplements, outdoor hydration nutrition products; portable grooming kits, rinse-free cleaning products, deworming outdoor protection products, emergency first aid kits, pet deodorant and antibacterial products.
4. Human-Pet Outdoor Play/Training Supplies: Outdoor bite-resistant toys, water pet play equipment, outdoor frisbees, balls, sniffing toys; leash training supplies, obstacle training equipment, outdoor competition props, pet sports equipment.
5. Human-Pet Friendly Cultural Tourism Eco-service Providers: Pet-friendly campsites, scenic spots, homestays, resorts; pet travel routes, human-pet study tours, outdoor competition operation agencies; pet photography, human-pet event planning, pet park planning and design; pet behavior outdoor training institutions.
