APPPEXPO 2027 Shanghai International Advertising &

Exhibition Introduction

APPPEXPO

Shanghai International Advertising, Signage and Printing Expo

2027.3.3-6

National Exhibition and Convention Center(Shanghai)

170,000 m² Exhibition Area 1,500 Exhibitors 160,000 Professional Visitors

APPPEXPO Building Platforms, Gathering Strength, Resonating for 2027

As a world-leading platform for the advertising, signage, and printing industry, APPPEXPO Shanghai International Advertising, Signage and Printing Expo has remained committed to its founding mission of being "market-oriented and growing with the industry" since its inception in 1993. Amidst the waves of era transformation and industrial upgrading, it continues to promote the deep integration and collaborative innovation of the ecological industrial chain, striving to build a whole-industry-chain business and trade platform integrating "showcasing achievements, promoting exchange, cooperation and sharing, and leading innovation."

The 2027 APPPEXPO Shanghai International Advertising, Signage and Printing Expo will continue its brilliance from March 3-6, 2027, at the National Exhibition and Convention Center (Shanghai). With the theme "Value-Added · Advanced · Co-Creation," the expo focuses on the frontiers of intelligent technology and industrial development trends. It will comprehensively present core achievements and scenario-based applications across the entire industry, including inkjet printing, cutting, engraving, materials, signage, display, commercial retail, lighting, screen printing, digital quick printing, packaging, and digital printing industrial applications. This aims to accelerate the "high-end, intelligent, green, and efficient" development of the advertising and printing industry, leading the sector to move towards the new and the smart, and stride towards a broader and more innovative future.

Value-Added · Advanced · Co-Creation

Facing the era trends of accelerated technological innovation, reshaping industrial boundaries, and deep integration of global markets, APPPEXPO 2027 will center around the new theme "Value-Added · Advanced · Co-Creation" to build an international industrial platform that "expands growth boundaries through value addition, forges core competitiveness through advancement, and gathers industrial synergy through co-creation." By fully leveraging the agglomeration effect of the exhibition, it will pool global innovation resources and industrial wisdom, release value potential through cross-boundary integration, stimulate innovation momentum through open collaboration, and continuously cultivate new momentum for the industry's upward growth, joining hands with global advertising and printing colleagues to jointly propel the industry into a new stage of high-quality development.

Value-Added — Value Leap Reshaping the Growth Engine

On the global advertising and printing industry platform of APPPEXPO, "Value-Added" is endowed with a more forward-looking and actionable industry connotation. The exhibition will be based on the overall development of the industry, focusing on three main lines: digital and intelligent transformation, green development, and cross-boundary integration. It aims to extend diversified application scenarios, promote deep linkage and symbiotic collaboration among industry equipment, materials, technology, and service systems, and assist in the quality improvement and upgrading of the industry.

Advanced — Technological Progress Defining Industry Heights

Against the backdrop of accelerating reconstruction of the global competitive landscape, "Advanced" represents not only technological leadership but also a comprehensive leap in industrial capability. With innovation-driven development as its core and cutting-edge technology as its support, APPPEXPO focuses on AI intelligent manufacturing, digital innovation, the circular economy, and green development concepts. It continuously activates the endogenous power of industry innovation, promoting the industry to accelerate its leap from "following trends" to "leading trends."

Co-Creation — Collaborative Symbiosis Building a New Industrial Ecology

"Co-Creation" means moving from "connecting cooperation" to "deep collaboration." The exhibition will further strengthen its platform attributes, connect the upstream and downstream of the industrial chain, and promote efficient docking and resource integration among brand owners, manufacturers, channel distributors, and end-users. Against the backdrop of intertwined global and regional development, through cross-field collaboration and ecological co-construction, it promotes the formation of a more open, collaborative, and sustainable development pattern for the advertising and printing industry.

Asian Advertising AssociationAAA Gathers Synergistic Forces to Build a New Ecological Landscape

Since its establishment in 2015, the Asian Advertising Association (AAA) has built an industry strategic cooperation network covering 27 countries and regions. Currently, in addition to the three main guest countries of China, South Korea, and Japan, the association has admitted 36 formal member units from countries and regions including Kazakhstan, Malaysia, Pakistan, India, Iran, Vietnam, Thailand, Singapore, the United Arab Emirates, Turkey, Brazil, Indonesia, and the Philippines. The members cover diverse fields such as advertising and signage industry associations, exhibition institutions, professional media, and trade service providers, forming a whole-industry-chain collaborative industry cooperation ecology.

With the core mission of promoting deep collaborative cooperation among members and helping members jointly explore the global advertising market, the association is dedicated to driving the vigorous, high-quality, and sustainable development of the global advertising industry. As a collaborative community promoting the upward development of the advertising industry, AAA fully activates the cooperative vitality among members. It has successfully created several benchmark industry activities, including the APPPEXPO overseas series exhibitions, professional buyer group mutual visits, and the annual member meeting. These activities have injected strong core momentum for deepening cross-border industry exchanges, excavating potential market opportunities, looking ahead to global industry trends, building efficient business docking platforms, and assisting the new development pattern of domestic and international dual circulation.

2027 Exhibition Hall Layout

5.2H —

International Brands Comprehensive: Digital Inkjet Printing Equipment | Digital Imaging Technology Output Equipment | Digital Textile Printing Equipment | Printhead Technology | Advertising Consumables, etc.

6.2H —

7.2H —

8.2H —

Exhibition and Display: Exhibition and Display Equipment | Portable Display Series | Display Racks and Other POP Products, etc.

1.2H —

Digital Inkjet Printing Technology Equipment: Digital Inkjet Printing Equipment | Indoor/Outdoor Digital Portrait Equipment | UV Flatbed Printer |

2.2H —

Digital Screen Printing: Digital Inkjet Textile Printing Equipment | Digital Inkjet Textile Printing System | Textile Printing Products | Digital Screen Printing Consumables, etc.

| Ink | Software | Industrial Printing Field Related Services

Organizers

Shanghai East Best International Exhibition Co., Ltd. (DLG Exhibition)

Shanghai New Gray Exhibition Service Co., Ltd.

Shanghai Advertising Association

Shanghai Advertising Equipment and Suppliers Association

Overseas Co-organizers

China Shanghai International Exhibition Japan Affairs Bureau

All Japan Outdoor Advertising Group FederationKorea Outdoor Advertising Association

Booth ReservationPlease Contact the Organizing Committee:

Mr. Wu 18964800380 (WeChat)

021-34080087